Eye On Europe wanted a clean logo that invoked a decidedly European feeling. After researching european typography and art we struck a powerful, stand-out mark that served perfectly as an identifier for this organization.

The advertising campaign was influenced by European art. The thick, elegant, black frame surrounding message ensured that any ad near it would be overpowered. Tight color restrictions and film grain treatment to the images gave the piece an up-scale feel. Compelling copy drove the message home.