Save Europe's Children is the umbrella organization utilizing three divisions to effectively reach out to hurting European children. Each division is represented with it's own color scheme that carried throughout its advertising. SEC provides support through education, clothing, and food to many less fortunate children across Europe. This logo treatment shows the individual divisions of SEC as the foundation of the organization.

The advertising campaign used a child's eyes to draw you into the plight of some European children. Clear communication moved readers to contribute to the cause.