Missouri PTA was looking for a fresh identifier for their organization and they turned to Mediavelocity for help. We value education and took on this challenge as a pro bono account. It is our way of giving back to the community. What the client wanted was a logo to identify their organization. The concept of developing children through educational partnership was the driving thought behind the design. The leaf concept was developed to show tender growth and potiental that all Missouri students share. We kept the color pallet to a minimum to keep print cost down. The clean design communicated clearly and is usable across an array of media uses.