The Resource Center wanted an identifying mark that came across as approachable and modern. We broke some rules to make this mark work. It was necessary to develop this mark to work on everything from business papers to vehicle graphics.

The print campaign is direct. Plain, simple copy drives the piece. When you discuss topics like retirement, investment portfolios, medicare, and insurance it is imperative that the communication is easy to understand and sets a relational tone that reinforces the values of the organization.