Eye On Europe wanted a clean logo that invoked a decidedly European feeling. After researching european typography and art we struck a powerful, stand-out mark that served perfectly as an identifier for this organization.

The advertising campaign was influenced by European art. The thick, elegant, black frame surrounding message ensured that any ad near it would be overpowered. Tight color restrictions and film grain treatment to the images gave the piece an up-scale feel. Compelling copy drove the message home.

Ozark Capital Funding Identity

The Resource Center wanted an identifying mark that came across as approachable and modern. We broke some rules to make this mark work. It was necessary to develop this mark to work on everything from business papers to vehicle graphics.

The print campaign is direct. Plain, simple copy drives the piece. When you discuss topics like retirement, investment portfolios, medicare, and insurance it is imperative that the communication is easy to understand and sets a relational tone that reinforces the values of the organization.

Radiant Life is a complex line of curriculum. With many benefits to feature, advertising often was overwhelmed with multiple messages and cluttered messaging that made viewers skip the ads entirely.

Ads were cleaned up and simplified. Copy grabbed your attention and the imagery held you there. Because of the response from clients, this ad started a revolution for Radiant Life advertising.

Here is a series of ads that followed after the original was developed.